Sunday, October 23, 2011

STA630 Assignment No 1 (28-10-2011)

Semester Fall 2011 
Research Methods (STA630) 
Assignment No.  01                                          Marks:  20 

Sara Cosmetic Industry 

Selling of cosmetic products is unique in its nature because the sales persons are mostly 
indirectly selling to customers. They are mainly responsible to persuade the saloons to suggest
the product to the customers considering the benefits offered by the product.  Using sales 
representatives is one of the most effective and efficient ways to get a product or service into 
the marketplace.  The sales person is the most flexible,  dynamic, and valuable resource in the 
organization. Such value and flexibility have  generated and heightened the interest of both 
managers and researchers in the area of sales representative characteristics, motivation, 
selection, training, and rewarding, in order to  better predict sales performance and corporate 

There are a number of factors which can affect the motivation of the sales force. Getting to 
know motivation level of the sales  force of an organization is could help in making the sales 
and marketing strategies and building success story for the organizations.   

In order to find out the extrinsic motivation level among the sales team of Sara cosmetic 
industry, a research topic is suggested “Determine the level of extrinsic motivation sales force 
of Sara cosmetic Industry” 

In order to determine the motivation among sales force, you are required to: 

•  Identify the type of research keeping in view the purpose of research  4 
•  Operationally define the concept “Extrinsic motivation”       4 
•  Formulate a possible hypothesis for research         4 
•  Identify the type of hypothesis and variables         4 
•  Justify how it is a testable hypothesis           4 

Important Tips 
1.  This Assignment can be best attempted from the knowledge acquired after 
watching video lecture no. 01 to lecture no 09 and reading handouts as well as 
recommended text books.   
2.  Video lectures can be downloaded for free from 
Opening Date and Time   October 21, 2011 
Due Date and Time   October 28, 2011 At 11:59 P.M. (Mid-Night) 
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned 
due date is usually available to overcome uploading difficulties which may be faced by the 
students on last date.  This extra time should only be used to meet the emergencies and above 
mentioned due dates should always be treated as final to avoid any inconvenience. 

Important Instructions:  
Please read the following instructions carefully before attempting the assignment solution. 

•  Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.  

Formatting guidelines:  
•  Use the font style “Times New Roman” and font size “12”.  
•  It is advised to compose your document in MS-Word 2003.  
•  Use black and blue font colors only.  

Solution guidelines:  
•  Use APA style for referencing and citation.  For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit  
•  Every student will work individually and has to write in the form of an
analytical assignment. 
•  Give the answer according to question, there will be negative marking
for irrelevant material. 
•  For acquiring the relevant knowledge don’t rely only on handouts but
watch the video lectures and use other reference books also.  

Rules for Marking  
Please note that your assignment will not be graded or graded as Zero (0) if:  
•  It has been submitted after due date 
•  The file you uploaded does not open or corrupt 
•  It is in any format other than .doc (MS. Word) 
•  It is cheated or copied from other students, internet, books, journals etc. 



COMING SOON..............

1 comment:

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