MIDTERM EXAMINATION
Fall
2009
MGT301-
Principles of Marketing (Session - 3)
Time: 60 min
Marks: 50
Question No:
1 ( Marks: 1 ) - Please choose
one
The type of product that results
from applying human and mechanical efforts to people or objects refers to which
one of the following options?
► An idea
► A service
► A philosophy
► A concept
Question No:
2 ( Marks: 1 ) - Please choose
one
When Olympia Carpets develops new
carpets that are highly stain resistant and durable, it must educate consumers
about the product's benefits. This activity calls for which one of the
following marketing mix variables?
► Price
► Promotion
► Distribution
► Product
Question No:
3 ( Marks: 1 ) - Please choose
one
Customer’s
evaluation of the difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers refers to which of the
following options?
► Customer
perceived value
► Marketing
myopia
► Customer
relationship management
► Customer
satisfaction
Question No:
4 ( Marks: 1 ) - Please choose
one
Which one of the following
statements by a company chairman BEST reflects the marketing
concept?
► We have organized our
business to satisfy the customer needs
► We believe that marketing
department must organize to sell what we produce
► We try to produce only high
quality, technically efficient products
► We try to
encourage company growth in the market
Question No:
5 ( Marks: 1 ) - Please choose
one
Which one of the
following concepts is a useful philosophy in a situation when the product’s
cost is too high and marketers look for ways to bring it down?
► Selling
concept
► Product
concept
► Production
concept
► Marketing
concept
Question No:
6 ( Marks: 1 ) - Please choose
one
Which one of the following is a key
to build lasting relationships with consumers?
► Price of the product
► Need recognition
► Customer satisfaction
► Quality of product
Question No:
7 ( Marks: 1 ) - Please choose
one
Which one of the
following options enables consumers and companies to access and share huge
amounts of information with just a few mouse clicks?
► Digital age
► Internet
► Extranet
► WWW
Question No:
8 ( Marks: 1 ) - Please choose
one
Which one of the
following options is best to explain the purpose of intranets?
► Buying and
selling processes
► Business-to-business
purchasing
► Communication
among employees
► Maintaining
customer relations
Question No:
9 ( Marks: 1 ) - Please choose
one
Which of the following sets refers
to the order or sequence of marketing management functions?
► Control – implementation – market
planning
► Market planning – control –
implementation
► Implementation – control – market
planning
► Marketing planning –
implementation - control
Question No:
10 ( Marks: 1 ) - Please choose
one
Advertising agencies are an example
of which of the following marketing intermediaries?
► Insurance company
► Financial intermediary
► Marketing services agency
► Physical distribution firm
Question No:
11 ( Marks: 1 ) - Please choose
one
Marketing information from which of
the following databases can be accessed more quickly and cheaply?
► External
► Internal &
External
► Internal
►
Representatives
Question No:
12 ( Marks: 1 ) - Please choose
one
The objective of
which of the following research is to gather preliminary information that will
help define the problem and suggest hypotheses?
► Descriptive
► Exploratory
► Causal
► Corrective
Question No:
13 ( Marks: 1 ) - Please choose
one
Which method of
research can be used to obtain information if people are unwilling or unable to
provide?
► Observations
► Focus groups
► Personal interviews
► Questionnaires
Question No:
14 ( Marks: 1 ) - Please choose
one
A person on the University Book
Shop's survey asks respondents to tell the shop, in their own words, what they
like least about textbook shopping. What is a type of this question?
► An
open-ended
► A dichotomous
► A multiple
choice
► A scale
Question No:
15 ( Marks: 1 ) - Please choose
one
ABC Research
Group must guard against problems during the implementation phase of marketing
research for its clients. Typically, management will not encounter which of
these problems?
► Respondents who refuse to
cooperate or give biased answers
► Interviewers who make mistakes or
take shortcuts
► Interpreting and reporting
the findings
► Primary data that conflict with
secondary data
Question No:
16 ( Marks: 1 ) - Please choose
one
Society’s
relatively permanent and ordered divisions whose members share similar values,
interests and behaviors reflect which one of the following option?
► Social
classes
► Habitual buyers
► Charismatic
leaders
► Opinion
leaders
Question No:
17 ( Marks: 1 ) - Please choose
one
In a reference
group, people having special skills, knowledge, personality, or other
characteristics, exert influence on others. Which one of the following option
refers to these people?
► Opinion
leaders
► Habitual
buyers
► Charismatic
personalities
► Wild ducks
Question No:
18 ( Marks: 1 ) - Please choose
one
A change in an individual's
behavior prompted by information and experience refers to which one of the
following concept?
► Learning
► Role selection
► Perception
► Motivation
Question No:
19 ( Marks: 1 ) - Please choose
one
The factors such
as the buyer’s age, life-cycle stage, occupation, economic situation,
lifestyle, personality and self-concept that influences buyer’s decisions
refers to which one of the following characteristic?
► Personal
characteristics
► Psychological
characteristics
► Behavioral
characteristics
► Demographical
characteristics
Question No:
20 ( Marks: 1 ) - Please choose
one
Identify the process by which
individuals organize and interpret their sensory impressions in order to give
meaning to their environment?
► Personality
► Perception
► Selective
group
► Habitual
behavior
Question No:
21 ( Marks: 1 ) - Please choose
one
A transaction in which the
organization is making an initial purchase of an item to be used to perform a
new job refers to which of the following purchases?
► Straight rebuy purchase
► Delayed purchase
► New-task purchase
► Modified rebuy purchase
Question No:
22 ( Marks: 1 ) - Please choose
one
In its purchase
of a small business computer, Mr. Ateeq asked that potential suppliers provide
information only on units with 1Mb of memory. As management evaluates the
purchase, it finds that 1Mb is inadequate for many of the software programs
they use. In this instance, the firm would need to modify which aspect of the
purchase process?
► Searching
► Specification development
► Alternative evaluation
► Performance evaluation
Question No:
23 ( Marks: 1 ) - Please choose
one
Following are the variables for the
segmentation of international markets EXCEPT:
► Geographic factors
► Economic factors
► Cultural factors
► Psychological factors
Question No: 24 (
Marks: 1 ) - Please choose one
With
concentrated marketing, the marketer goes after a _____ share of _____.
► Small; a small
market
► Small; a large
market
► Large;
one or a few niches
► Large; the
mass market
Question No:
25 ( Marks: 1 ) - Please choose
one
Beyond quality
level, high quality also can mean high levels of quality consistency. Here,
“Freedom from defects and consistency in delivering a targeted level of
performance” refers to which of the following qualities?
► Perceived quality
► Product
quality
► Adherence
quality
► Conformance
quality
Question No:
26 ( Marks: 1 ) - Please choose
one
Customer service
is another element of product strategy. The first step is to survey customers
periodically to assess the value of current services and to obtain ideas for
new ones. From this careful monitoring, marketer has learned that buyers are
very upset by repairs that are not done correctly the first time. What is the
name of these types of services?
► Brand equity
services
► Product
support services
► Social
marketing services
► Unsought
product services
Question No:
27 ( Marks: 1 ) - Please choose
one
In which of the
following cases two established brand names of different companies are used on
the same product?
► Brand extension
► Brand equity
► Co-branding
►
Cannibalization
Question No:
28 ( Marks: 1 ) - Please choose
one
With what groups
do firms conduct concept testing for new products?
► Suppliers
► Employees
► Target
customers
► Focus groups
Question No:
29 ( Marks: 1 ) - Please choose
one
Once the product
or service passes the business analysis test, it moves into which stage?
► Concept
development
► Product
development
► Market testing
► Product
proposal
Question No:
30 ( Marks: 1 ) - Please choose
one
Which one of the following groups
of people get the product exposure but is not often perceived by the majority
of potential buyers as typical consumers?
► Early Majority
► Late Majority
► Early Adopter
► Innovators
Question No:
31 ( Marks: 1 ) - Please choose
one
First National
Bank launches an innovative in-home banking system tied to personal computers.
The product is not widely accepted because bank customers don't see the need
for such a service. Which one of the following is the best discretion of
product failure?
► Establishment of a
customer information system
► Organization structure
► Technological advancement
► Scanning corporate capabilities
Question No:
32 ( Marks: 1 ) - Please choose
one
In Boston
Consulting Group approach, which one of the following is a measure of company's
strength in the market?
► Relative
market share
► Market share
► Business
portfolio
► Market growth rate
Question No:
33 ( Marks: 1 ) - Please choose
one
Which one of the following is a
chief goal of the implementation function in marketing process?
► Develops marketing plans
► Turns plans into actions
► Takes corrective actions
► Develops strategic plans
Question No:
34 ( Marks: 1 ) - Please choose
one
Finance, research and development,
purchasing and manufacturing all are the activities of which element of the
micro environment?
► Suppliers
► Retailers
► Companies
► Publics
Question No:
35 ( Marks: 1 ) - Please choose
one
Buying goods and
services for further processing or for use in the production process refers to
which of the following markets?
► Consumer markets
► Government markets
► Business markets
► International markets
Question No:
36 ( Marks: 1 ) - Please choose
one
Political force
is one of the forces of marketing macro environment. Identify the view of
marketer about the political forces.
► Simple to
recognize
► Beyond
their control
► Easily ignored
► Easily
influenced
Question No:
37 ( Marks: 1 ) - Please choose
one
Chimney Sweeps employs people to
clean fireplaces and chimneys in homes and apartments. The firm is primarily
the marketer of which one of the following?
► An image
► A service
► A good
► An idea
Question No:
38 ( Marks: 1 ) - Please choose
one
What does it
show “Increasing demand, as well as changing or even reducing demand”?
► Marketing management
► Marketing myopia
► Demarketing
► Relationship management
Question No:
39 ( Marks: 1 ) - Please choose
one
Environmental groups are one kind
of which of the following publics?
► Citizen-action publics
► Media publics
► Government publics
► Local
publics
Question No:
40 ( Marks: 1 ) - Please choose
one
Which one of the following is NOT
considered as competitive differentiation of a company?
► Product
► Service
► Image
► Sales
Question No:
41 ( Marks: 10 )
How would you classify customers
according to their buying behavior based on the type of the product?
Answer:
The customers
buying behavior is based on Demographical characteristics, Bargaining, Quality
of product and after sale Service. Marketer always should concentrate on
buyer’s needs and requirements and provided better quality of service and
create good relationship with that kind of customers and plan for marketing
accordingly to adhere with those kinds of customers.
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