Wednesday, October 27, 2010


Semester “Fall 2010”
Strategic Management (MGT603)
Assignment No. 1                                            Marks:  20


As you have read in your course that strengths and weaknesses  are an organization's internal
controllable activities that are performed especially well or poorly and opportunities and threats
are the external factors. The organization either small or large has to keep an eye on the internal
and external environment for keeping the pace with the changing environment. 

Read the following situation and identify what  you consider to be Fashion Inn’s major
opportunities, threats, strengths, and weaknesses. List these key factors under separate
(5 Marks for each)

Fashion Inn is a local garment factory in Faisalabad. His owner Mr. Sadiq is not very well
educated but has a good sense of business. He is very polite with his workers and staff and treats
them like a family. Usually he prefers to take opinion from his staff and workers before making
a final decision. Mr. Sadiq owns the land of the factory plus has good financial support. He also
has good contact with some politicians. In these days he is looking for suppliers from whom he
can purchase his raw martial in some cheaper prices as he is thinking to lower down his prices in
coming season. In addition to that he is not satisfied with the quality of the raw material. He has
also heard from his manager that one of his competitors is planning to explore Europe market by
exporting ready made garments. Seasonal change in the garment business is problematic in sense
that he has to deliver his supply well on time in the market to secure confirm sale and profit.
Economic downturn and inflation has also adversely affected the purchasing power of people in
Important Tips
1.  This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 1 to lecture no. 10 and reading handouts as well as
recommended text book.  
2.  Video lectures can be downloaded for free from
3.  Do not write more than 300 words.
4.  If cheated or copied from other students, internet, books, journals or
blogs, will be straight away marked ZERO.  Schedule
Opening Date and Time  October 27 , 2010 At 12:01 A.M. (Mid-Night)
Due Date and Time  November 01 , 2010 At 11:59 P.M. (Mid-Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date.  This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.


•  Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor. 

Formatting guidelines:

•  Use the font style “Times New Roman” and font size “12”. 
•  It is advised to compose your document in MS-Word 2003. 
•  Use black and blue font colors only. 

Solution guidelines:

•  Use APA style for referencing and citation.  For guidance search “APA
reference style” in Google and read various website containing
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•  Every student will work individually and has to write in the form of an
analytical assignment.
•  Ideally your answer should be within 200 to 250 words. 
•  Give the answer according to question, there will be negative marking
for irrelevant material.
•  For acquiring the relevant knowledge don’t rely only on handouts but
watch the video lectures and use other reference books also. 

Rules for Marking

Please note that your assignment will not be graded or graded as Zero (0) if:

•  It has been submitted after due date
•  The file you uploaded does not open or is corrupt
•  It is in any format other than .doc (MS. Word)
•  It is cheated or copied from other students, internet, books, journals etc…


I have tried to solve this assignment. But I m unable to find out the oppertunities from the given case. However, I m gona discuss the remaining three parts as under;

Sound fincial condition of the owner.
Decentrelized dicision making approach or Interprenourial style of mnagement.
Good relations with politicians.
Committed managers & employees due to participative decision making approach.
Mr. Sadiq possesses a good interprenourial skills.
Land of the company is not rented or leased. Its owned by the Mr. Sadiq.

Smaller size of target market.
The company has no strong brand.
Less positioning of company s' products into customer s' mind.
Lack of marketing and operational expertises.
Low quality of raw material.

Economic downturn
Seasonal change in garments business
Adverse economic conditions resulting lower purchasing power of customers.
Competitor s' threats.

I m unable to find any oppertunity for Mr. Sadiq in the given case. So if anyone out of u can do this, then I thinks the assignment is solved.


Assignment # 01
Strategic Management


From the case given, I found strengths, weaknesses, threats & opportunities to Mr. Sadiq as under;

  • Sound financial conditions of the business owner.
  • Decentralized decision making approach/ entrepreneurial style of management
  • Good relation with politicians
  • Employees and managers s’ commitment by the entrepreneurial style of management
  • Mr. Sadiq possesses good entrepreneurial skills
  • Land of the factory is owned by the owner rather than on rental

  • Smaller size of target market because the Fashion Inn is a local company
  • Less position of its products into customer s’ mind
  • No strong brand are introduced by the company
  • Low quality of raw material
  • Lack of marketing and operational skills. So failed to expand the market size and obtain operational excellence

  • Can explore the international markets.
  • Can seek the suppliers who can provide the raw material at low price and good quality
  • Can introduce the new products and make the existing one more distinguishes from the competitors.
  • End user respond can explore the new ideas. So seek for customer feed back.
  • Try to establish a quick responding distribution channels to make on time delivery confirm to make the customer satisfied.

  • Legislation could impact
  • Inflation
  • Economic downturn
  • Seasonal change in garments business
  • Adverse economic conditions resulting low purchasing power to customers
  • Vulnerable to reactive attack by major competitors.
  • If the investment climate is poor, then there will be poor returns on investment.

1 comment:

  1. I just need a little explanation, would anyone care to elaborate on the last comment?
    Dear Moderator, I hope you don't delete my post. I mean no harm, just being weird.
    There once was a time when I blogged about this stuff like crazy. Not many people came to my blogs.
    This page lacks some funny comments. Know any jokes?

    Barium: what you do with dead chemists.


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