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Monday, December 17, 2012

MKT 501 today paper 15\12\12 (2:30pm)


22 MCQS
  • Explain the features of any product at its maturity stage? 3
  • DIFFERENTIATE BETWEEN private branding and brand licensing? 3
  • Think as a marketer and discuss what type of opportunities advancement in information and communication technology may bring for a grocery retailer? 3
  • How advertisement and promotional budget of a product, changing during its life cycle? 5
  • Setting prices for the product is critical task for the marketers? List down five critical questions that a marketer should answer before setting prices?5




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