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Friday, January 21, 2011

MGT603 GDB SOLUTION

The Internal – External Matrix positions an organization’s various divisions in a nine cell display as illustrated in your recommended book. It is almost similar to the BCG Matrix in that both tools involve plotting organization divisions in a schematic diagram. Further IE Matrix can be divided into three major regions that have different strategy implications.

Taking into consideration of these regions and schematic diagram in the Internal-External (IE) Matrix by having a scale from 1 to 4 for both IFE (x-axis) and EFE (y-axis), what types of strategies you would recommend for an organization which is composed of 4 divisions. Total weighted scores that each division achieves are as follows:



Division
IFE Scores
EFE Scores
1
3.6
3.2
2
2.1
3.5
3
3.6
1.2
4
1.8
2.5







REQUIRED:

Your job is to only identify the strategies which are most appropriate for Division 1, Division 2, Division 3 and Division 4 with no further explanation.


NOTE: You can also take help from the Internal External (IE) Matrix Template provided in VULMS download section.



  

SOLUTION
MGT603 GDB#2

Division
IFE
Scores
EFE
Scores
Strategies

1
3.6

3.2

Market penetration, market development, product development, backward integration forward integration, horizontal integration
2
2.1
3.5
3
3.6

1.2

market penetration, product development
4
1.8
2.5
harvest or exit strategy

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